Discover the Pros and Cons of SEO Services

SEO (search engine optimization)is a digital marketing strategy that mainly focuses on boosting a website’s search visibility.In a way, SEO has become a necessity for anyone who is managing a site, whether for personal or business reasons. Given the demand for search optimization, companies that offer it started to proliferate.

Pro-Con-BlogSince the advent of SEO services, many marketing companies started to offer such solutions to bring in more customers and to increase sales. Of course, as quality SEO companies rose in number, so did the unscrupulous agencies – those that seem to exist mainly to take advantage of business owners who are clueless when it comes to hiring professional SEO services.

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These entrepreneurs need to know that hiring an SEO consultant has its pros and cons. If they manage to hire the right one though, the downsides won’t be that big of an issue.Benefits of Getting the Best SEO Services

Visibility toWeb Users

This is the main reason ofhiring a SEO consultant. In this context,visibility means reaching the first page of search results.

There’s no denying that majority of web users only click on sites they find on the first page. This is what website owners are competing for. Withthe combination of proper, strategically-used keywords and other digital marketing techniques, reaching the first page is possible.

Exposure to Global Users

When you are visible to web users, the likelihood of global exposure is high. With visibility and exposure to global users, you further tap into the web’s income-generating potential.

affordable-SEO-servicesExamples of businesses that are most likely to benefit from global exposure are those in the article writing and software development industries. Individuals who want to monetize their site or offer tutoring services benefit from it as well.

Brand Promotion

Reaching the top pages is important in promoting your brand, especially if your business is new. Branding is all about raising awareness about your business and the products or services you offer. Brand awareness is only possible if your site are visible to people.

Keeping up with the Competition

Even without abudget, you can still incorporate SEO in your site. However, if you are not an expert in marketing strategies and implementation, SEO might just frustrate you.

If you have the budget to spend on professional SEO services, go ahead and hire an SEO consultant. With your site optimized,keeping up with competitors becomes easier. You have an increased chance for converting those visits into added sales.

Possibility of Higher Conversion

Increased traffic is synonymous with better chances of conversion. However, conversion rates do not change at all in the short term. If SEO strategies are used continuously though, achieving higher conversion becomes much more likely. SEO builds trust and brand awareness. With that, visitors will eventually be persuaded to buy from you.
Downsides of Getting even theBest SEO Services

Cost of Investment

Like anyother marketing service, SEO is costly. While the exact cost will depend on the services you are availing, expect to spend at least $250 to $1000 a month. In some cases, this figure can go up as high as $5,000.

images (3)The total cost may include website design changes, research and analysis of keywords relative to your business, and retainer fees during the monitoring stage of SEO. In addition, online advertising like pay per click (PPC) may add to the costs. If you do not have an existing site, domain registration and hosting may further increase the cost of investment.

Time Consuming

The amount of time spent on building a site that’s optimized through a combination of excellent SEO techniques is somehow directly proportional to the results. The quicker your site reaches the top page ranking, the shorter the effect.

This happens if your SEO consultant used manipulation to drive traffic. Thus, for better, long-lasting results, you need time to build a site that draws organic traffic.

All in all, here’s what you need to remember about SEO services– the success of your site is the combination of excellent digital marketing strategies, sufficient budget, and a lot of patience. There is no point to rushing things when in the end,your site is barely able to reach the SERP’s first page – or worse, it got banned from search engines.

Shield Yourself from Web Attacks

The downside naturally to wanting a sizable share of that web traffic is that you also open yourself to web attacks. Think of your site as akin to a theme park. You can’t expect all your visitors to be healthy, normal, and law-abiding. Anyone that comes into your premises should be regarded as a potential contaminant or saboteur. If your site engages in e-commerce or engages visitors to respond to your surveys, your vulnerability to malware invasion or data bank larceny becomes even more prevalent.

Conversely, your visitors could be just as permeable or susceptible to these internet maladies and could end up affecting their own site or network. Without a dependable shield to fortify your site, you’re a sitting duck to these unwanted infiltration and you could end up on the list of dangerous sites that should be avoided at all costs. According to Seoexplode inc keeping the traffic driven to your site, you could end being banned forever both by the search engines and online visitors and go for reputation management.

web securityFortunately, web security has risen to the challenge of today’s web terrorism and should not really be much of a hair-pulling dilemma for you. There are several tools and systems to detect and skin a hacker. Begin with your existing set-up. Examine all resources such that you will get constant alerts when there are new security issues. Have all your existing applications reviewed and tested for strengths or vulnerabilities by programmers adept in online security measures. Have their work cross-checked as well by leading security professionals. By doing this you fortify your firewall and antivirus protection.

Another way to go about this is to run the equipment, applications, and web site codes that you are using through a web scanning solution. This will check for the existence of known vulnerabilities. This is like determining whether an intruder has already entered your gates and hiding somewhere in your premises. After all, what good is it to build higher walls or secure your gates if the problem is already in your midst? The best and most efficient solution is to whisk of these risks rather than to leave them wherever they are and then build a fortress around them.  Clearly, investing in the vulnerability scanning of your network and website is one of the wisest decisions that you can make.

Here are some of the more reliable tools that will get you there. These have garnered considerable praise from the online community and should prove formidable in your war against web invasion:

ZAP

Zed Attack ProxyZed Attack Proxy (ZAP) checks web applications for vulnerabilities. This is an integrated penetration testing tool that is easy to use. This is specifically designed for the use of those whose security experience is extensive. As such this makes it an easy choice for developers and function testers who are newbies to penetration testing. ZAP provides automated scanners and allows you to detect security vulnerabilities manually.

Burp Suite

Burp SuiteIn as far as security testing of web application is concerned, this is another perfect integrated platform to use. The tools in the platform can be used in a seamless manner to ensure that the entire testing process is supported. It goes from one process to another working from the initial mapping and analyzing the application’s attack surface and then moving on to locating and exploiting the site’s security vulnerabilities.

Like ZAP, you get full control when you use Burp. You will be able to use advanced manual techniques along with state-of-the-art automation. This is a fun way to go through the security testing process while at the same time achieving swift and efficient results.

BeEF (Browser Exploitation Framework project)

beefThis tool goes beyond just your network perimeter in terms of examining the exploit-ability of your site security. It goes all the way to the front door where the problem could have started – the web browser. This tool was borne out of the rising incidences of web-borne attacks against clients or your web visitors. BeEF makes use of a professional penetration tester in assessing the actual security posture of a target environment not only on the website itself but also by checking also the client-side of things.

Lynis

LynisThis is a security tool specifically for auditing and fortifying Linux-based and Unix systems.  This tool conducts a system scan that runs security control checks. It locates software installations and determines if they are compliant to standards. Security issues and errors in configuration is also part of the detection protocol. The results of the scan prompt warnings and recommendations to help boost your systems’ security defense.

AVG Antivirus

AVG AntivirusThis is perhaps the one that is readily recognizable by all. This software is the industry standard when it comes to free, easy-to-download antivirus software. This free package is exceptional at blocking malware. It is also very easy to set up. You can access the download and setup malware protection in five minutes or less. AVG is compatible with most operating systems, from Windows to Linux to Mac OS. However, for those seeking to raise their protection up a notch, there is also a premium version. It is a more comprehensive Internet security system that protects your files, links, and personal data.

With all these tools at your disposal, you’re in a much better position to fortify your walls and ward off those dangerous intrusions. Remember, getting armed for battle is just the essential first step to winning it. When you are adequately protected, your optimization efforts will not be wasted.

Tools that uncover the vulnerabilities of a web software

Web applications store and transmit important information, which is why there is a dire need to use website security tools. Aside from maintaining the privacy of vital data, security testing tools also involves dealing with authentication and authorization issues.

Here at securitysite.net, our blog articles contain interesting techniques and tools that uncover the vulnerabilities of a web software or application, which can help IT professionals and website builders. By using the appropriate web security testing tools, we can discover various hidden issues that could otherwise provide sensitive information to unauthorized individuals.

Website Security ToolsThe main goal of this blog is to deliver information to our readers about the idea behind web security testing. We want to determine the weaknesses of a system and to find out whether its resources and data are secured from possible intruders. Recently, there has been a rapid increase in online transactions, which makes web security a crucial area of testing for applications. With regular performance, web security testing will be more effective in detecting prospective vulnerabilities.

Reasons for Security Testing

Website security tools are necessary to determine and deal with web application vulnerabilities in order to prevent the following:

Losing customer’s trust.

Interruption to online means of income collection or generation.
Time loss, website downtime, and expenses to recover from damage (reinstating backups, reinstalling services, etc.).
Legal implications and fees connected with having lenient security measures in place.
Cost related to securing web applications from potential attacks.

Types of Threats

The different types of threats that intruders can use to manipulate security vulnerability include:

Privilege Elation – a type of threat where a hacker has a membership account on a system and takes advantages of it to intensify their system privileges to a greater level that they are not meant to have.
SQL Injection – a common web application layer attack method that hackers use, wherein they insert malicious SQL statements into strings for execution.
Unauthorized Data Access – a type of attack to gain unauthorized access to data from a web application. Hackers access the data on a network or servers.
URL Manipulation – the process of changing the parameters in a URL and capture important information.
DoS or Denial-of-Service attack – an attempt to deprive a user or organization of the services of a network or machine resource that they normally have. Hackers can also attack web applications, which make the application or the entire machine not working.
Data Manipulation – an attack wherein the hacker changes the data on a website to humiliate the owner or gain an advantage.
Identity Spoofing – a hacker pretends to be another by using the information of a legitimate user to bypass access controls, steal data, or initiate attacks on network hosts.
Cross-Site Scripting (XSS) – a type of injection wherein attackers inject malicious scripts into otherwise trusted and nonthreatening websites.

These types of attacks are further explored in our blog posts. You would also learn ways on how to use different website security tools to fight against these threats.

Website Security Testing Techniques

It is necessary to have an understanding of client (browser) and expertise on the HTTP protocol in order to fight the aforementioned security flaws or threats and perform a testing on the security of a web application. Here are some of the techniques to help perform a quality website security testing.

Ethical Hacking

Ethical hacking is done by a computer and networking expert to systematically try to access a computer network or system on behalf of the website owner to identify potential threats.

Password Cracking

While performing a system testing, password cracking is the most crucial part. Attackers can make a guess on the username and password or they may use a password cracking application. Together with open source password cracking tools, common usernames and passwords can be accessed online.

Penetration Testing

This is an attack on a computer network or system to find security loopholes, possibly gaining access to it as well as its data and functionality.

Risk Assessment

This is the process of determining and assessing the possibility of vulnerability incidence and the risk concerning the type of loss. This is done within the organization by conducting several interviews, analysis, and discussions.

Security Auditing

A security audit is an inspection of the security of the information system of a company. This is done by evaluating how well it follows a set of standards.

Security Scanning

A security scanner is a computer program that connects to an application by means of the web front-end to determine possible security vulnerabilities in the networks, web application, and operating system.

Vulnerability Scanning

A vulnerability scanner is a program intended to determine security vulnerabilities of computer systems, applications, and networks to identify where the system can be attacked and/or exploited.

Security Posture Assessment

This is the service that makes it easier for organizations to improve their security posture. This is a combination of different website security techniques such as Ethical Hacking, Penetration Testing, Risk Assessment, Security Scanning, and Vulnerability Scanning.

As with the types of attacks, you can also check the blog posts to find some more information about different website security tools and techniques.

Every area has to be equally addressed in website security testing because any client that is connected online can be a possible threat to the system. IT professionals need to have as much knowledge as possible in web security testing. They need to find out how people access their web applications and the kind of data they are able to access.